Brand Positioning Strategy

Define your brand’s unique value proposition with our expert brand positioning strategy services, crafting a compelling narrative that resonates with your target audience and sets you apart in a crowded marketplace.

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Unlock growth and stand out from the crowd with effective brand positioning strategy

Our team of experts will work closely with you to understand your business, industry, and target audience. We’ll conduct market research and competitor analysis to identify your unique selling points and develop a messaging framework that effectively communicates your value proposition.

MORE ABOUT BRAND AUDIT AND OUR BRAND AUDIT AGENCY

What is brand audit and how can our brand audit agency help you?

A brand audit agency is a company that provides brand audit services to businesses. A brand audit involves a comprehensive analysis of a brand’s current position in the market, its strengths and weaknesses, and its potential for growth. A brand audit agency typically employs a team of experts with diverse backgrounds and skill sets, including brand strategists, marketing researchers, designers, and other professionals who can provide valuable insights and recommendations.

Our brand positioning services

Brand positioning involves establishing and identifying key aspects of the brand and its purpose, which allows it to stand out from the competition.

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Market research & competitive analysis

Our adept professionals can help you achieve marketing success by optimizing your landing pages and lead generation strategies to significantly increase your conversion rates and reach your business goals.

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On-brand messaging

Crafting a brand message is challenging but rewarding. We create custom messaging that aligns with your target audience and elevates your brand. Trust us to develop on-brand copy that drives business success.

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Brand identity

Our branding agency provides a visual identity development program that captures your brand message and differentiates you from competitors. Our professionals use logos, colors, typography, and other curated elements to make your brand memorable and unforgettable in the marketplace.

guidelines
Brand guidelines

Our goal is to establish uniformity and coherence throughout all channels and touchpoints. Therefore, we aim to develop a comprehensive scope of brand guidelines that will specify how your brand ought to be portrayed in diverse contexts.

Implementation
Implementation

Our team is dedicated to working closely with you to implement your brand positioning strategy across all mediums. We provide full support in implementing your strategy across your website, social media, advertising campaigns, and other marketing efforts.

Finding your positioning: How to match your unique skills with your audience's needs

We are committed to collaborating with you to gain a deeper comprehension of your target demographic, the advantages that your product or service presents- both functionally and emotionally, and any valid evidence that supports how you position yourself in the market.

8 steps of our brand positioning Process

By partnering with our team and availing of our brand positioning service, you will be granted the opportunity to tap into the comprehensive expertise and creativity of our strategically-minded professionals. Our joint efforts will ensure the identification, refinement, and establishment of a unique and definitive standing for your brand in the industry.

This prominent position will undoubtedly contribute to the memorability of your brand, resulting in more sales opportunities and ultimately, increased profitability. Here are the 8 steps of our framework:

Target-Audience
Identify Your Target Audience

Our team works closely with you to implement your brand positioning strategy across all mediums, providing full support for your website, social media, advertising campaigns, and other marketing efforts.

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Analyse Your Competitors

To gain an advantage in the market, understanding your competitors and their brand presentations is crucial. We use perceptual maps to identify opportunities and conduct comprehensive brand audits for even deeper insights.

Brand-Attributes
Define Your Brand Attributes

Connecting with your target audience requires identifying their most appealing characteristics and highlighting them in a distinctive and memorable way. This ensures your brand stands out among competitors and resonates with your audience.

Statement
Create a Brand Positioning Statement

Creating a well-defined and unambiguous brand statement is crucial for effectively communicating your brand’s stance. The statement should encapsulate your business values and beliefs, as well as convey a clear message to your target audience about your brand’s purpose and mission.

Brand-Story
Develop a Brand Story

Generating an impressive tale that encapsulates the core values and beliefs of your brand while simultaneously connecting with your intended demographic is paramount

Messaging-Platform
Craft a Messaging Platform

Establishing a messaging platform is crucial for effectively conveying a brand’s message to its intended audience. The platform serves as the primary means of communication and enables the message to be delivered in a clear, concise, and engaging manner.

Performance
Monitor Your Brand’s Performance

To ensure your brand’s continued success, it’s essential to monitor its performance closely and make necessary tweaks when needed. Monitor audience engagement, customer feedback, and market trends to stay informed and stay ahead.

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Evaluate and Refine

Assessing the effectiveness of your brand placement tactics is crucial to ensure optimal results. Thoroughly evaluate the success of your approach and make necessary adjustments to fortify your brand’s position in the marketplace.

INDUSTRY-LEADING MANAGEMENT

We promise, you've never had a project managed like this.

From 24x7x365 project support teams to our unique sprint-based design approach, our project management process is like no other. Other agencies simply can’t compete because we are constantly innovating ways to serve you better.

HOW WE DO IT

The process

This process is usually involved with brand positioning strategy

1. Research & analysis
2. Define brand purpose & values
3. Identify target audience
4. Develop unique selling proposition (USP)
5. Craft brand positioning statement
6. Create visual identity & messaging
7. Develop brand guidelines
8. Implement & integrate brand positioning
9. Monitor, measure & adjust

100+ Trusted Partners

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Frequently asked questions

If you’re looking to hire a brand audit agency, get in touch today to find out how we can help put your brand on a more effective path.

We love designing futuristic projects. See what we're doing for DotBot.

Learn more about what we’re designing for our sister company DotBot and how it’s helping them reimagine marketing with MarketBot and changing design forever with DesignBot.

Clients love our creative spirit.

Discover the satisfaction of our clients who have experienced the impact of our creative services. Read our glowing testimonials to see the results we’ve achieved for businesses like yours.

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Amanda
Bam, VP of Marketing

During the past three years, Cheetah Agency has transformed the trajectory of our bamboo-based dental brand, Bam. By assisting us in expanding our ecommerce footprint, they were able to devise a robust ecommerce strategy for our business that has led to substantial growth. I was able to increase our online sales by using their expertise in digital marketing, especially in the ecommerce domain.

Emily
Emily
Just Co., CMO

Cheetah Agency recently assisted us in devising a marketing plan for our lotions at Just Co., and the results have left us astounded. The team thoroughly grasped our demographic, product advantages, and aspirations and fashioned a precise digital marketing plan that broadened our reach and boosted our sales. Our web traffic has risen dramatically and we observe a clear upsurge in conversions. We wholeheartedly endorse Cheetah Agency for their mastery in product marketing and their capacity to produce impressive outcomes.

Michael
Michael
Whine Company, President

Having our company collaborate with Cheetah Agency has been a paradigm shift for our organization. They meticulously understood our unique challenges and devised a plan that allowed us to achieve our goals. Our company has seen tangible results in our web traffic and conversions due to Cheetah Agency’s proficiency in executing that plan. For anyone searching for high-quality digital marketing services, I would not hesitate to recommend Cheetah Agency.

Carlos
Carlos
Trippy Snacks, Founder

In addition to promoting our marijuana gummies brand to new heights with their expert branding and marketing strategy, Cheetah Agency also assisted us with establishing a solid brand image and effective marketing plan that has enabled us to stand out in a crowded market by creating a cohesive brand image and effective marketing plan.

John
John
DotBot, Evangelist

As a result of Cheetah Agency’s comprehensive digital marketing strategy for our AI-based software, our expectations were exceeded. They are highly recommended when it comes to AI-based software marketing expertise and results because their targeted and effective campaign generated high lead generation and increased brand recognition. Did I mention they write AI software at a pretty high level as well?

Nana

BRANDING CASE STUDY

With over 46 locations nationwide, you should try finding a Cheetah near you.

Cheetah Agency is rapidly expanding its footprint with over 45 locations nationwide, including major markets such as Dallas, Miami, Los Angeles, and Sooke, BC. With a new location opening up in Dubai, we are committed to providing top-notch digital marketing services to businesses across the country and beyond.

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Expanding our network of locations allows us to be closer to our enterprise clients, providing them with the hands-on support they need to achieve their marketing goals. Our team of experts understand the unique needs of enterprise businesses, and we strive to deliver personalized solutions to help them succeed in a highly competitive market.

By being closer to our clients, we are able to develop a deep understanding of their business, and offer customized digital marketing strategies that align with their specific objectives. Our hands-on approach allows us to deliver results that make a meaningful impact, and we take pride in our ability to support our enterprise clients in reaching new heights.

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Bringing innovation into your branding journey is our specialty. Contact us today for a free consultation - we'd love to give you a few ideas.